Dear Coca-Cola.
My wife happened to like the original Coke Zero.
Now you have gone and improved it.
Why?
Did you not learn from the last time that you improved Coca-Cola. New Coca-Cola turned out to be one of the all-time great corporation screw-ups. A ‘Classic’ disaster, self-inflicted and utterly stupid.
So, of course, you had to do it again – just to make sure.
“Those who do not learn from history are often forced to repeat it.”
Other companies that made massive efforts to blow off their own foot :
Whirlpool. The Tumble Dryer Fireball Kings.
Volkswagen. A little pollution never harmed anyone (until they were caught!)
Hoover. A holiday promotion that totally wrecked the company. Flights of fancy.
General Motors. Cheaper to settle lawsuits than to fix the fault. Unsafe at any speed.
Banks in general. I object to be charged for bailing them out.
I am sure that there are many more out there.